Healthcare PPC services in Texas
GrowLimo runs paid advertising for Texas healthcare clinics and medical groups as one plan: Google search, Facebook, Instagram and follow-up ads sharing a single budget. We track calls and appointment requests with patient privacy in mind and show you, clinic by clinic, what each inquiry costs.
Get a free PPC audit
We check each ad account, how your budget is divided by channel and city, and whether your tracking counts real inquiries.
Month to month
30 days' notice, no lock-in
Search and social
one plan, one budget, one report
One strategist
the person who runs your account
How paid advertising works for Texas clinics
Pay-per-click advertising covers every channel where you pay for a click or a lead. For Texas healthcare practices that normally means Google search plus Facebook and Instagram. Planning them together answers three practical questions.
Where should the next dollar go?
Click costs differ widely between Houston, Dallas, Austin and smaller cities, and between channels. A combined plan compares cost per inquiry everywhere and puts new budget where it buys the most appointments.
Which clinic needs patients?
Group practices rarely have equal capacity at every location. We set budgets per clinic and adjust them as schedules fill, so that advertising follows open appointment slots.
What can be tracked safely?
Ad platforms want as much data as possible. A medical practice should share as little as possible. One tracking design for all channels keeps that decision consistent.
Which language?
Spanish campaigns on both Google and Meta reach patients many competitors ignore. They are planned as part of the same budget, with their own keywords, ads and pages.
Our PPC services for healthcare
A typical Texas program is made up of the following.
Paid media plan
The plan lists each clinic, the services to promote, the channels used and the monthly budget for each. It is a short document that you approve, and we update it whenever the split changes.
Google search and map ads
We run search campaigns for the treatments and conditions each clinic handles and for "near me" searches, with location assets so ads appear with your address in Google Maps. Ads are written to pass Google's healthcare policy review.
Meta lead campaigns
On Facebook and Instagram we run awareness and lead campaigns for services people do not search for urgently. Lead forms collect contact details only, and new leads are sent to the front desk straight away.
Permitted follow-up ads
Follow-up advertising in healthcare is restricted, so we keep to what is allowed: Meta ads to people who watched your videos or opened a form, and Google brand campaigns for people searching your name. We do not build lists from condition or treatment pages.
Ad copy and creative
We write search ads and produce social creative, including short videos and carousels, in English and Spanish. Claims are kept factual: providers, credentials, services, insurance and availability. Superlatives and outcome promises are left out, in line with Texas Medical Board advertising rules.
Call tracking and dashboard
Every clinic and channel has its own tracking number through a provider that signs a business associate agreement. Calls and forms appear in one dashboard, set up with HIPAA in mind, which you can open at any time.
Not sure which of these you need first?
The free audit shows where you stand and what to fix first. You keep the written plan either way.
Who we provide PPC services to
These are the Texas healthcare organizations that benefit most from a single paid plan.
- Medical groups with clinics in more than one city
- Urgent care and walk-in clinic operators
- Orthopedic, spine and physical therapy practices
- Medical spas and plastic surgery practices
- Practices opening new locations in growing suburbs
Texas practices often judge advertising by lead volume alone. A channel that produces many cheap leads can still lose money if few of them book. We ask your front desk to mark which inquiries became appointments, and we shift budget toward the channels that fill the schedule.
What the first 90 days look like
Tracking goes in first, then search, then social. Budget is rebalanced once each channel has a month of results.
Week 1
Free audit
We review Google and Meta accounts, tracking, landing pages and how the current budget is divided between clinics.
Week 2
Media plan
You approve the channels, cities, languages and budget for each clinic, and the measures we will report on.
Weeks 2 to 4
Tracking and build
Tracking numbers, forms and the dashboard are set up. Search campaigns and landing pages are built and tested.
Month 2
Search and Meta live
Search runs from the start of the month and Meta campaigns follow. We check search terms, ad approvals and lead quality each week.
Month 3
Rebalance by clinic
Budget moves between channels and locations based on cost per inquiry and booked visits. Spanish campaigns and follow-up ads are added.
Every month
Monthly report
One report across channels and clinics, a call with your strategist and an updated media plan.
What healthcare PPC services cost
We quote a single monthly fee after the free audit, sized to the number of clinics, channels and languages in the plan. The money spent on ads is paid directly to Google and Meta and is separate from our fee.
Agreements run month to month with 30 days' notice. We recommend a first phase of about 90 days.
Want a figure for your business?
Tell us what you need and we will send a written quote. No obligation.
Get a quoteWho runs your campaign
One senior strategist runs every channel in your plan, from the audit to the monthly report, and decides with you how the budget moves.
Search management, creative, landing pages and tracking are all done in-house, so nothing waits on an outside supplier.
About GrowLimoTexas cities we manage PPC in
We are based in Albuquerque, New Mexico, and work with Texas practices remotely. The channel mix is set for each market.
In Houston, hospital systems make general search terms expensive, so we concentrate search on specific services in suburbs such as Katy, Sugar Land and The Woodlands and use Meta for wider reach in English and Spanish. In Dallas-Fort Worth, each side of the metro and the northern suburbs get separate budgets.
Austin responds well to search ads that link to online scheduling, with Instagram supporting elective services. In San Antonio, El Paso and the Rio Grande Valley, bilingual campaigns on both platforms are standard, and click costs are generally lower. Smaller cities such as Lubbock, Waco and Tyler can often be covered well with a modest search budget.
Questions about healthcare PPC in Texas
How soon will PPC bring new patients to our clinic?
Google search ads usually produce the first calls in the opening days. Facebook and Instagram follow over the next few weeks. We ask Texas practices to allow about 90 days before judging the whole program, because that is when there is enough information to compare channels and locations fairly.
How much do healthcare PPC services cost in Texas?
One management fee covers all channels, and we quote it after the free audit. The fee depends on how many clinics, cities and languages are included. Ad spend is separate and is paid by you to Google and Meta. The audit report gives a suggested budget for each city.
Do we have to sign a long-term contract?
No. The service is month to month and you can leave with 30 days' notice. A 90-day first phase is our recommendation, not a requirement, and the ad accounts stay yours.
Do you have an office in Texas?
No. We are based in Albuquerque, New Mexico, and work with Texas practices by video call, phone and shared reports. Your campaigns are targeted at the zip codes and suburbs around each of your clinics.
We have clinics in several Texas cities. How is the budget managed?
Each clinic gets its own campaigns and its own share of the budget, set by local click costs and by how many new patients that clinic can take. If one location is fully booked, we move its budget to another within the same month. The report compares all locations in one table.
Can you limit ads to certain zip codes?
Yes. On both Google and Meta we target by zip code or radius around each clinic and exclude areas that are too far to drive. In sprawling metros such as Houston and Dallas-Fort Worth this is one of the simplest ways to stop wasted spend.
What restrictions apply to healthcare advertising?
Google bans or limits ads for some treatments and does not allow remarketing lists built on health conditions. Meta does not allow ads that imply the viewer has a condition and limits the data health sites can use. The Texas Medical Board also has rules on advertising claims. We plan within all three.
How do we see the return on our ad spend?
You get a shared dashboard and a monthly report showing spend, calls, form requests and cost per inquiry for each channel and clinic. With your front desk's help we also record how many inquiries became booked visits. Tracking is set up with HIPAA in mind, so the report shows counts, not patient details.
Get a free review of your ad spend
We audit all your paid channels together and send a written report with a suggested budget for each clinic.
What you get from the audit
- Spend and inquiries by channel and clinic
- Gaps in call and form tracking
- A media plan for the next 90 days
- A quote for the work, with no obligation