Healthcare PPC services in California
GrowLimo plans and manages paid advertising for California clinics and medical groups across Google and Meta with one budget. We decide how much goes to search, social and follow-up ads, track calls and appointment requests with patient privacy in mind, and report every channel in one place.
Get a free PPC audit
We review your Google and Meta accounts, budget split, tracking and landing pages and show where money is being lost.
One budget
Google, Meta and follow-up ads
Month to month
30 days' notice, no lock-in
Privacy-aware
tracking set up with HIPAA in mind
One paid plan across every channel
PPC means paying for each click or lead. For a medical practice that covers Google search, Facebook and Instagram, and the follow-up ads that are permitted in healthcare. Managing them as one plan matters in California for these reasons.
High costs leave no slack
Clicks for medical searches in the big California metros are expensive. When two agencies or two staff members run separate channels, each defends its own budget. One plan lets money move to wherever an inquiry costs least.
Channels claim the same patient
A person may see an Instagram ad, search your name a week later and call from a Google ad. Both platforms report the lead. A single report with call tracking sorts out what really happened.
One privacy design
With HIPAA and California's own privacy laws to consider, it is safer to design tracking once for all platforms than to let each one install its default tags.
What our PPC services include
The plan combines these six parts under one budget and one strategist.
Budget planning
We set a total monthly budget with you and divide it by channel, service line and location. The plan states what each part is expected to do, so that after 90 days there is a clear basis for moving money.
Google search campaigns
Search campaigns cover treatment, condition and "near me" keywords for each clinic, with negative keyword lists and ads written to Google's healthcare policies. This is usually where the most ready-to-book inquiries come from.
Facebook and Instagram campaigns
Meta campaigns introduce the practice to people nearby and collect appointment requests through lead forms. We produce the copy, images and short video, and keep targeting to location, age and language, with no health-based audiences.
Follow-up advertising
Within platform rules, we show a second message to people who engaged with your ads or content but did not inquire. On Google, where health remarketing is restricted, we rely on brand search campaigns to catch people who come back looking for you by name.
Landing pages
Each campaign leads to a page about that service at that location, with a phone number, a short form and nothing to distract. The same pages serve Google and Meta traffic, and we test headlines and form length to raise the share of visitors who inquire.
Unified tracking and reporting
Calls and forms from every channel feed one dashboard, set up with HIPAA in mind. You see spend, inquiries and cost per inquiry side by side for Google and Meta, by clinic and by service.
Not sure which of these you need first?
The free audit shows where you stand and what to fix first. You keep the written plan either way.
Who our PPC services are for
A combined plan fits practices that advertise more than one service or location.
- Multi-specialty medical groups
- Urgent care operators with several clinics
- Orthopedic and physical therapy practices
- Plastic surgery practices and medical spas
- Independent clinics competing with hospital systems
The mistake we see most is setting channel budgets once and never revisiting them. A practice keeps putting the same amount into a channel long after its cost per inquiry has doubled. We review the split every month and move budget on evidence.
What the first 90 days look like
Search launches first because it produces inquiries soonest. Meta and follow-up campaigns are added once tracking is proven.
Week 1
Free audit
We audit every ad account, the current budget split, tracking and landing pages, and ask about capacity by service.
Week 2
Budget and channel plan
A written plan sets the total budget, the share for each channel and location, and the targets we will measure against.
Weeks 3 to 4
Tracking and search launch
Call and form tracking is installed and tested. Google search campaigns go live on the highest-intent keywords.
Weeks 5 to 8
Meta launch
Facebook and Instagram campaigns start with the first round of creative. Search terms and lead quality are reviewed weekly.
Months 2 to 3
Rebalance
We compare cost per inquiry across channels, move budget, add follow-up campaigns and test landing pages.
Every month
Report
One report for all channels, with the next month's budget split and the reasons for any change.
What healthcare PPC services cost
You pay one management fee for the whole program, quoted after the free audit. It reflects the number of channels, locations and landing pages. Ad spend is paid to Google and Meta directly and is separate from the fee.
Agreements are month to month with 30 days' notice.
Want a figure for your business?
Tell us what you need and we will send a written quote. No obligation.
Get a quoteWho runs your campaign
One senior strategist is responsible for the entire paid plan, from audit to monthly report. Because the same person manages Google and Meta, budget decisions are made on results, not on which team owns which channel.
Campaign builds, creative, landing pages and tracking are done in-house.
About GrowLimoCalifornia cities we manage PPC in
We are based in Albuquerque, New Mexico, and work with California practices remotely. Budgets are planned market by market.
Los Angeles
Search clicks are costly, so we keep Google tightly focused on a few services and use Meta to cover the wider neighborhood at lower cost.
San Diego
A mix of search for urgent and orthopedic care and Instagram for elective services works well. Bilingual campaigns extend reach in the South Bay.
San Francisco Bay Area
Large health systems bid on most general terms. Smaller practices get more from precise treatment keywords and a modest Meta budget for awareness.
Sacramento and inland California
Lower click costs in Sacramento, Fresno, Bakersfield and the Inland Empire mean search can cover more keywords for the same money.
Questions about healthcare PPC in California
How long does healthcare PPC take to work?
Search ads can bring calls within days. Social ads take a few weeks to settle. As a combined program, most California practices can see which channels are paying for themselves by about day 90, and that is when we make the larger decisions about how the budget is divided.
What do healthcare PPC services cost in California?
We quote a single monthly management fee after the free audit. It covers every platform in the plan and depends on the number of locations, channels and landing pages. Ad spend is paid directly to Google and Meta and is separate. The audit includes a recommended total budget and how we would divide it.
Is there a long-term contract?
No. PPC management is month to month and can be ended with 30 days' notice. We recommend a 90-day first period for testing, and your ad accounts stay in your name whatever you decide.
Do you have an office in California?
No. We are based in Albuquerque, New Mexico, and work with California practices by video call, phone and shared reports. Paid advertising is managed online, and the campaigns are aimed at the communities around your clinics.
How do you decide the split between Google and Meta?
We start from the service. Care that people search for when they need it, such as urgent care or an orthopedic consultation, gets most of its budget on Google. Elective care that people consider over time, such as aesthetic treatments, gets more on Meta. The split is then adjusted monthly from the cost per inquiry on each channel.
Is remarketing allowed for healthcare practices?
It is limited. Google does not permit remarketing lists based on health conditions or treatments, and Meta restricts the data health websites can use for audiences. We use the forms of follow-up that are allowed, such as ads to people who engaged with your content on Meta, and plan the budget so the program does not depend on remarketing.
How is tracking handled across platforms?
One tracking plan covers every channel. Calls go through a provider that signs a business associate agreement, forms are counted on your own site, and each ad platform receives only a filtered conversion signal. The whole setup is done with HIPAA in mind and written down for your privacy officer.
Can you take over accounts another agency set up?
Yes. We first confirm that the practice owns the Google and Meta accounts, then audit structure, tracking and spend. Where the history is useful we keep it and rebuild around it. If an agency owns the accounts, we help you open new ones in your own name.
See how your ad budget is split
Ask for a free PPC audit. We look at every channel together and tell you in writing where we would move money.
What you get from the audit
- Cost per inquiry for each channel
- A check of tracking across all platforms
- A recommended budget split
- A quote for the work, with no obligation