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PPC services in California

GrowLimo plans and manages pay-per-click advertising for California businesses across Google Search, Performance Max, Meta and remarketing. You get one budget split between the channels, one strategist and one monthly report that shows what each lead or sale cost.

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leads for a San Francisco physio clinic
670
return on ad spend, same clinic
17x
leads for a Fremont sports rehab clinic
348
cost per lead, Fremont clinic
$26.15

90 days, Nov 2025 to Feb 2026. Source: case study, client approvedRead our Google reviews

By the GrowLimo team · Updated

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We review every paid account you run and show where budget overlaps, leaks or is counted twice.

Step 1 of 2: About you

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  • Month to month

    30 days' notice, no lock-in

  • Google, Meta and remarketing

    one budget and one report

  • One strategist

    the person who runs your account

  • See pricing Published on this page, no call needed.

PPC results for our clients

Account figures from Google Ads, shared with each client's permission.

See all case studies
Google Ads account overview showing 4.89K clicks, a 12.90% conversion rate, 669.94 conversions and $7.85K cost. Client case study shown on our PPC services in California page

Case study 01Physiotherapy / Sports Rehab · San Francisco, CA

Scaling a San Francisco Physio Clinic: 670 Leads & 17x ROAS in 90 Days

San Francisco Physio & Rehab Clinic

A physiotherapy and sports rehab clinic in San Francisco asked GrowLimo to rebuild its Google Ads account. We moved the budget to searches from people ready to book treatment, and sent each ad to a page written for that treatment.

  • Google Ads
  • Landing Page Optimization
Leads Generated
670
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
Conversion Rate
12.9%
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
ROAS
17x
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
Google Ads all-time overview, September 23, 2020 to January 26, 2026: conversion value 1.86M, 7.98K conversions, 797.45% actual ROAS and cost 233K, in Canadian dollars. Client case study shown on our PPC services in California page

Case study 02Ecommerce / Wall art ·

A modern wall art store: 7.98K conversions at 797% ROAS on Google Ads

Modern wall art ecommerce brand

A modern wall art brand that sells online needed its paid advertising to return more than it cost. Across the life of the account, its Google Ads recorded 7.98K conversions and CA$1.86M in conversion value from CA$233K in ad spend, a 797% return on ad spend.

  • Google Ads
  • Remarketing
Return on ad spend
797%
All time, September 23, 2020 to January 26, 2026. Source: the linked case study
Conversions
7.98K
All time, September 23, 2020 to January 26, 2026. Source: the linked case study
Conversion value
CA$1.86M
All time, September 23, 2020 to January 26, 2026. Source: the linked case study

One paid plan instead of separate accounts

GrowLimo manages pay-per-click advertising for California businesses on Google Ads, Meta and remarketing, with budget split, tracking and reporting handled by one strategist. Management fees start at $597 a month, billed separately from the ad spend you pay to Google or Meta directly. Book a free 30-minute audit for a fee specific to your account.

Many California businesses have a Google Ads account set up by one person, Facebook ads boosted by another and no remarketing at all. Each platform reports its own results and claims the same customers. In a state where clicks are costly, that overlap is expensive.

  • Each channel has a job

    Search catches people looking for you now. Performance Max and Meta reach people who fit your customer profile. Remarketing brings back visitors who left. We give each a role and a share of the budget that matches it.

  • One count of conversions

    Google and Meta will both take credit for the same lead. We track calls, forms and sales in one place, so the report shows how many customers you gained and which channel started the journey.

  • Budget that can move

    When search costs rise in your category, spend can shift to Microsoft or remarketing the same week. That is hard to do when each platform is managed by someone different.

What our PPC services include

The plan is built from these parts, starting with the ones your audit points to.

  1. Google Search campaigns

    We group keywords by what the searcher wants, write ads for each group and keep negative keyword lists so you do not pay for job seekers, students or the wrong city. Bids are adjusted by location, device and time of day.

  2. Performance Max and Shopping

    Performance Max runs across Search, YouTube, Display, Gmail and Maps. We split asset groups by service or product, exclude your brand terms and compare its results with Search so it is not simply taking credit.

    For stores we manage the Merchant Center feed and Shopping campaigns.

  3. Meta ads

    Facebook and Instagram campaigns reach people before they search. Within the PPC plan they introduce your offer to new audiences and follow up with people who clicked a search ad but did not inquire.

  4. Remarketing

    We build visitor lists by the pages people viewed and how recently, then show them ads on Google Display, YouTube, Facebook and Instagram. Someone who read your pricing page sees a different message from someone who left the homepage after a few seconds.

  5. Microsoft Advertising

    Bing has a smaller audience that skews toward desktop and office users, and fewer advertisers bid there. We import and adapt your Google campaigns, which often adds leads at a lower cost per click, especially for B2B and professional services.

  6. Landing pages and tracking

    Each campaign points to a page that matches the ad and asks for one action. We set up call tracking, form tracking and sales imports once, and use the same conversion definitions on every platform so the numbers can be compared.

Not sure which of these you need first?

The free audit shows where you stand and what to fix first. You keep the written plan either way.

Book a free 30-min audit

Who our PPC services are for

A combined plan suits businesses that already spend on more than one platform, or are about to.

  • Home service companies covering several cities or counties
  • Law firms and professional practices
  • Med spas, clinics and wellness businesses
  • Online stores and retailers
  • Software and B2B companies

The usual mistake is adding up each platform's reported leads and budgeting on the total. The same customer is counted two or three times, and the weakest channel looks better than it is. We measure from your phone system, forms and CRM first, and use platform reports only to decide where to adjust.

What the first 90 days look like

Search and tracking are put right first, because they pay back soonest. Meta and remarketing follow once there is traffic to build on.

  1. Week 1

    Free audit

    We review all your ad accounts, tracking and landing pages, and send a written report on waste and gaps.

  2. Week 2

    Channel plan

    We decide which platforms to use, how to split the budget and what cost per lead each should reach.

  3. Weeks 2 to 4

    Tracking and search

    Conversion tracking unified across platforms. Search campaigns rebuilt and launched with matching landing pages.

  4. Weeks 4 to 8

    Add channels

    Remarketing lists switch on, then Meta, Performance Max or Microsoft according to the plan.

  5. Months 2 to 3

    Rebalance

    Budget moves between channels each week toward the lowest cost per customer. Underperforming campaigns are cut.

  6. Every month

    Report

    One report for all platforms: spend, leads, cost per lead and what changes next.

What PPC services cost

PPC management starts from $597 a month. It includes the audit, the campaign build or takeover, conversion tracking, weekly optimization and monthly reporting. The exact fee depends on the platforms, campaigns and locations in your plan, and we confirm it in writing after the free audit.

Ad spend is paid directly to Google, Microsoft or Meta and is separate from our management fee. Agreements are month to month, with 30 days' notice.

  • Single campaign

    From $597 a month

    One platform, one market. The starting point for most California accounts.

  • Multi-location or competitive niches

    $1,297 a month

    Several cities, or a high-competition category such as law, healthcare or home services.

  • Ecommerce and larger accounts

    $2,497 a month

    Multiple platforms, Shopping feeds and higher spend volumes.

Want a figure for your business?

Tell us what you need and we will send a written quote. No obligation.

Get a quote

Who runs your campaign

One senior strategist manages every platform in your plan, from the audit to the monthly report. Because the same person sees Google and Meta, budget decisions are made across both.

The work is done in-house and is not passed to a white-label provider.

About GrowLimo

California markets we manage PPC in

We are based in Albuquerque, New Mexico, and work with California clients remotely. The channel mix changes by region.

  • Los Angeles and Orange County

    Search clicks are among the most expensive in the state. Tight location targeting and remarketing do much of the work of keeping cost per lead down.

  • San Francisco and San Jose

    Many B2B and software buyers. Microsoft Advertising and YouTube often earn a place beside Google Search here.

  • San Diego

    Strong demand for home services, healthcare and tourism. Search plus Meta retargeting suits most local accounts.

  • Sacramento and inland California

    Lower click costs than the coast. A smaller budget goes further, and Search alone is often the right starting point.

Related services

More PPC pages

Questions about PPC in California

How much do PPC services cost in California?

PPC management starts from $597 a month. The pricing section above says what shapes the fee and what each month includes.

See pricing

What is the difference between PPC and Google Ads?

PPC means any advertising where you pay for each click. Google Ads is one platform within it, alongside Microsoft Advertising, Meta and YouTube. A PPC service plans your budget across the platforms. If you only want Google managed, our Google Ads management page describes that work.

How quickly will PPC bring in leads?

Search campaigns can produce leads within days of launch. Most accounts need two to four weeks of real conversion data before bids and targeting can be tuned. Allow about 90 days for the full plan, with remarketing and Meta running and budget moved to what works.

Which platforms do you manage?

Google Ads, including Search, Performance Max, Shopping and YouTube, Microsoft Advertising on Bing, and Meta ads on Facebook and Instagram. We do not put every client on every platform. The audit shows where your customers are, and the plan starts with the one or two channels most likely to pay back.

Why are clicks so expensive in California?

Many advertisers bid for the same searches, especially in Los Angeles and the Bay Area and in fields like law, healthcare and home services. You cannot change the auction, but you can avoid paying for the wrong clicks. Tighter keywords, better landing pages and cheaper channels such as Microsoft and remarketing bring the average cost down.

Can you take over my existing campaigns?

Yes. Most engagements start that way. The free audit covers every platform you run and shows where spend is wasted. We keep the account history and anything that works, rebuild the rest and make sure the accounts stay in your name.

Do you require a long-term contract?

No. Every PPC account is month to month, and you can end it with 30 days' notice. Your ad accounts, tracking and landing pages remain yours.

Do you have an office in California?

No. We are based in Albuquerque, New Mexico, and work with California clients by video call, phone and shared reports. Campaigns are targeted at the cities, counties and zip codes you serve.

What should I look for in a PPC company in California?

Monthly reporting built from your own calls, forms and sales, not just a platform screenshot; a written management fee with no long-term contract; and experience running more than one ad platform, since Google, Meta and Microsoft each report results differently. Ask to see a sample report before you sign.

Are there affordable PPC services in California?

Our management fee starts at $597 a month, the same floor we quote nationwide. What drives the total cost up in California is ad spend, which depends on how many cities, campaigns and platforms you run, not our fee. A smaller budget on fewer platforms keeps the overall cost down while you test results.

See where your paid budget goes

Ask for a free PPC audit of every platform you advertise on. We send one written report with the waste and the gaps set out plainly.

Book a free 30-min auditGet a quote

What you get from the audit

  • A review of each ad account you run
  • A check for leads counted twice
  • A suggested budget split by channel
  • A quote for the work, with no obligation