PPC services in Texas
GrowLimo manages paid advertising for Texas businesses as a single plan: Google Search, Performance Max, Microsoft Ads, Meta and remarketing. We set one budget across the platforms, track every call and form the same way and send one report each month.
Get a free PPC audit
We go through your Google, Microsoft and Meta accounts and list where spend is wasted and which channel is missing.
Month to month
30 days' notice, no lock-in
Search, social and remarketing
planned as one budget
One strategist
the person who runs your account
Why Texas businesses need a combined plan
A Texas company often serves several metros, each with different click prices and competitors. Running Google alone means paying whatever that auction demands. A combined plan spreads spend over the platforms where your customers can be reached for less.
Google-only accounts hit a ceiling
As more competitors bid in Dallas or Houston, click prices rise and lead volume flattens. Microsoft Ads and remarketing add leads from audiences that are not in that auction, usually at a lower cost.
No remarketing means paying twice
Most visitors leave without calling. Without remarketing, the only way to reach them again is to win another paid search click. A small remarketing budget brings many of them back for less.
Tracking differs by platform
If Google counts page views and Meta counts form opens, the numbers cannot be compared. We define a lead once, as a call of real length, a submitted form or a booking, and apply it everywhere.
One state, many markets
A statewide campaign with one budget lets the largest city absorb the spend. We give each metro its own campaigns, bids and budget.
Our PPC services
Each part below can run alone, but they are planned and reported together.
Google Ads
Search campaigns grouped by service and city, with negative keywords and ads written for each group. Performance Max and Shopping are added where they suit, with asset groups split by service and brand terms excluded so results can be judged fairly.
Microsoft Ads
We bring your Google structure into Microsoft Advertising and adjust match types and bids for Bing. For B2B accounts we add LinkedIn profile targeting to reach people by job title, industry or company size.
Meta ads
Facebook and Instagram campaigns reach people by location, interests and behavior. In the PPC plan they do two jobs: showing your offer to new audiences in your service area, and following up with people who have visited your site.
Remarketing
Visitor lists are built by service page and by how recently someone visited. Ads then run on Google Display, YouTube, Facebook and Instagram with a message that fits what the person looked at. Existing customers can be excluded or shown a repeat-business offer.
Landing pages and conversion tracking
We build or advise on landing pages that match each ad, load quickly on phones and ask for one action. Call tracking, form tracking and booking tracking are set up once and shared by every platform.
Free account audit
If a previous agency, a freelancer or your own staff has been running ads, we review every account before quoting. The audit covers structure, search terms, audiences, tracking accuracy and landing pages, and you keep the written report.
Not sure which of these you need first?
The free audit shows where you stand and what to fix first. You keep the written plan either way.
Texas industries we run PPC for
Click prices, ad rules and buying habits vary by industry, and the platform mix follows.
- Home services: HVAC, roofing, plumbing and electrical
- Law firms, with ad copy written to Texas State Bar advertising rules
- Healthcare practices and medical spas
- B2B, energy and software companies
- Ecommerce and retail
Many owners assume Google is the only search platform that matters and put the whole budget there. When click prices rise, they raise the budget instead of looking elsewhere. We test Microsoft Ads and remarketing early with a small share of spend, and keep them only if they bring leads at a lower cost.
What the first 90 days look like
The audit and platform plan come first. Accounts are rebuilt in weeks two and three, and monitoring is daily for the first weeks after launch.
Week 1
Free PPC audit
Every active ad account reviewed for waste, missing tracking and gaps in coverage. Report delivered in writing.
Week 2
Strategy and platform plan
Which platforms to run, the budget for each metro and the cost per lead to aim for.
Weeks 2 to 3
Build or restructure
Campaigns built by service and city, ads written, tracking installed and tested with real calls and forms.
Weeks 4 to 6
Launch and daily checks
We watch pacing, disapproved ads and search terms every day and add negative keywords as data arrives.
Months 2 to 3
Weekly optimization
Bids, audiences and ads adjusted weekly. Budget moves between platforms and cities according to cost per lead.
Every month
Report and review
One report across all platforms, with a fuller review each quarter of where to expand.
What PPC services cost
PPC management starts from $597 a month. It includes the onboarding audit, the campaign build or restructure, conversion tracking, weekly optimization and monthly reporting. We confirm your fee after the free audit.
Ad spend is paid directly to Google, Microsoft and Meta and is separate from the fee. Agreements are month to month with 30 days' notice.
Want a figure for your business?
Tell us what you need and we will send a written quote. No obligation.
Get a quoteWho runs your campaign
One senior strategist runs all your platforms from the audit to the monthly report, so nobody has to reconcile three sets of numbers from three people.
All of the work is done in-house, and the accounts stay under your ownership.
About GrowLimoTexas cities we manage PPC in
We are based in Albuquerque, New Mexico, and work with Texas clients remotely. Each metro gets its own campaigns and budget.
Dallas-Fort Worth
Heavy competition in legal, home services and healthcare. Campaigns are split by suburb, and Microsoft Ads is worth testing given the many corporate offices.
Houston
A wide service area and a large energy and medical sector. Radius targeting keeps spend close to each location, and B2B accounts benefit from job-title targeting.
Austin
Many software and professional firms, and a population that changes quickly. Search plus Meta suits consumer businesses, while B2B leans on Search and Microsoft.
San Antonio and smaller markets
Click prices in San Antonio, Lubbock, Tyler and Waco are generally lower than in Dallas or Houston, so a modest budget can cover a whole service area.
Questions about PPC in Texas
What is PPC and why do Texas businesses use it?
PPC is pay-per-click advertising. Your ad appears in search results, social feeds or on other websites, and you pay only when someone clicks. Texas businesses use it because it brings inquiries quickly, can be limited to the exact cities and suburbs they serve and shows what each lead cost.
How much do PPC services cost in Texas?
Our PPC management starts from $597 a month. That fee is separate from ad spend, which you pay directly to Google, Microsoft or Meta. The exact fee depends on the platforms and locations involved, and we confirm it in writing after the free audit.
How much should we spend on ads?
It depends on your industry and cities. Clicks in smaller markets such as Lubbock, Tyler and Waco cost much less than legal or healthcare clicks in Dallas and Houston. After the audit we recommend a monthly budget for each platform and explain what it should produce.
Why add Microsoft Ads to Google Ads?
Bing reaches people Google does not, mostly on work computers, and fewer advertisers compete there, so clicks often cost less. For B2B companies, Microsoft Ads can also target by LinkedIn profile details such as job title, industry and company size, which Google does not offer.
How long until the campaigns are working well?
Search ads can bring leads in the first week. The following weeks are spent removing wasted search terms and tuning bids. We recommend allowing 90 days for the whole plan to mature, with every platform live and budget shifted to the ones with the lowest cost per lead.
Do you manage PPC for healthcare businesses?
Yes. Tracking and forms on healthcare accounts are set up with HIPAA in mind, so we measure calls and appointment requests without sending patient health details to ad platforms. Ads are written to fit Google's and Meta's healthcare advertising policies.
Will we own the ad accounts?
Yes. Your Google Ads, Microsoft Ads and Meta accounts are set up in your name or transferred to you, and we work in them as an authorized user. If you stop working with us, you keep the accounts, the history and the data.
Is there a minimum contract?
No. PPC management is month to month with 30 days' notice to cancel. The 90 days we recommend is a guide to how long campaigns take to settle, not a term you sign up to.
Do you have an office in Texas?
No. GrowLimo is based in Albuquerque, New Mexico. We manage Texas accounts remotely and meet by video call or phone, with reports shared online. Ads are targeted only at the Texas areas you serve.
Get all your ad accounts reviewed
Book a free Texas PPC audit. We review each paid account and send a written plan showing what to fix and which platforms to add.
What you get from the audit
- A list of wasted spend in each account
- A check that leads are tracked the same way everywhere
- A platform and budget plan by city
- A quote for the work, with no obligation