Case study

A modern wall art store: 7.98K conversions at 797% ROAS on Google Ads

A modern wall art brand that sells online needed its paid advertising to return more than it cost. Across the life of the account, its Google Ads recorded 7.98K conversions and CA$1.86M in conversion value from CA$233K in ad spend, a 797% return on ad spend.

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Return on ad spend: 797%; All time, September 23, 2020 to January 26, 2026. Source: /case-studies/wall-art-ecommerce-google-ads/
Conversions: 7.98K; All time, September 23, 2020 to January 26, 2026. Source: /case-studies/wall-art-ecommerce-google-ads/
Conversion value: CA$1.86M; All time, September 23, 2020 to January 26, 2026. Source: /case-studies/wall-art-ecommerce-google-ads/

The brief

The client is an online store selling modern wall art. Every sale happens on the website, so the advertising has to pay for itself in sales.

The goal was to grow sales while keeping a strong return on every dollar of ad spend.

What we did

The account grew to 31 campaigns over its life. The work followed three lines.

Product-focused ads: campaigns built around the products and collections people search for, so a visitor lands on the piece they looked for.
Remarketing: ads that bring back visitors who viewed products but did not buy.
Scaling by performance: budget moved to the campaigns and products with the strongest return, and away from the ones that did not pay back.

Results across the account

These are the all-time figures Google Ads recorded for the account, from September 23, 2020 to January 26, 2026. Values are in Canadian dollars, the account's billing currency.

Conversions: 7.98K
Conversion value: CA$1.86M
Ad spend: CA$233K
Return on ad spend: 797.45%, about CA$8 in conversion value for every CA$1 spent

Google Ads all-time overview, September 23, 2020 to January 26, 2026: conversion value 1.86M, 7.98K conversions, 797.45% actual ROAS and cost 233K, in Canadian dollars — Google Ads account overview, all time (September 23, 2020 to January 26, 2026), in Canadian dollars. Shared with the client's permission; account details removed.

What this shows

For an ecommerce brand, the number that matters is not clicks or conversions alone but what each dollar of spend brings back. The account kept a return of about 8 to 1 across all of its campaigns while it grew.

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A physiotherapy and sports rehab clinic in San Francisco asked GrowLimo to rebuild its Google Ads account. We moved the budget to searches from people ready to book treatment, and sent each ad to a page written for that treatment.

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Leads Generated: 670; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/physiotherapy-google-ads-san-francisco/
Conversion Rate: 12.9%; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/physiotherapy-google-ads-san-francisco/
ROAS: 17x; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/physiotherapy-google-ads-san-francisco/

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Leads Generated: 348; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/sports-rehab-google-ads-fremont/
Cost Per Lead: $26.15; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/sports-rehab-google-ads-fremont/
ROAS: 8.2x; 90 days (Nov 23, 2025 to Feb 20, 2026). Source: /case-studies/sports-rehab-google-ads-fremont/

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