Driving $75,000 in Revenue for a Fremont Sports & Rehab Clinic in 90 Days

02

What we changed, in order

1. 1First, the structure. We split the campaigns by injury type and targeted searches such as "ACL rehab clinic", "sports chiropractor near me" and "rotator cuff physical therapy", so each ad matched the injury in the search.
2. 2Second, the ad copy. We rewrote the ads to say that the clinic offers medical rehabilitation. That wording puts off people looking for a gym or a fitness class before they click, so the clinic does not pay for them.

The aim throughout was fewer, better enquiries, not more clicks.

03

Results after 90 days

1. 1Leads: 348
2. 2Cost per lead: $26.15
3. 3Ad spend: $9,100
4. 4New patients: 150
5. 5Revenue attributed to the campaign: over $75,000
6. 6Return on ad spend: 8.2x

04

What we would do next

1. 1Build a landing page for each injury campaign, so the page matches the ad as closely as the ad matches the search.
2. 2Record which enquiries become booked patients and feed that back into bidding.
3. 3Keep adding general fitness terms to the negative keyword list as they appear in the search terms report.
4. 4Add campaigns for the injuries the clinic most wants to treat, one at a time, and judge each on booked patients.