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Google Ads for Texas orthodontic practices

Google Ads for orthodontists in Texas

For Texas orthodontic practices that want more free-consultation bookings for braces and clear aligners. We build Google Ads campaigns by treatment and office, send each click to a matching page and report cost per booked consultation. Management starts at $597 a month; one clinic account we rebuilt converted 12.9% of clicks.

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leads for a San Francisco physio clinic
670
return on ad spend, same clinic
17x
leads for a Fremont sports rehab clinic
348
cost per lead, Fremont clinic
$26.15

90 days, Nov 2025 to Feb 2026. Source: case study, client approvedRead our Google reviews

By the GrowLimo team · Updated

Get a free orthodontic Google Ads audit

We review your account, search terms and landing pages, and show where budget goes on clicks that never book.

Step 1 of 2: About you

About you

We send the audit here. Any address you check works.

We use your details only to reply to this request. No mailing lists.

  • From $597 a month

    management fee, ad spend separate

  • Month to month

    30 days' notice, no lock-in

  • Cost per consultation

    reported, not cost per click

  • See pricing Published on this page, no call needed.

A clinic account we rebuilt

No orthodontic case study yet. This is a San Francisco clinic's Google Ads account, run the way we run orthodontic accounts: campaigns by treatment, weekly search-term reviews and every lead tracked. Figures are client-approved, for 90 days from November 2025.

See all case studies
Google Ads account overview showing 4.89K clicks, a 12.90% conversion rate, 669.94 conversions and $7.85K cost. Client case study shown on our Google Ads for orthodontists in Texas page

Case study 01Physiotherapy / Sports Rehab · San Francisco, CA

Scaling a San Francisco Physio Clinic: 670 Leads & 17x ROAS in 90 Days

San Francisco Physio & Rehab Clinic

A physiotherapy and sports rehab clinic in San Francisco asked GrowLimo to rebuild its Google Ads account. We moved the budget to searches from people ready to book treatment, and sent each ad to a page written for that treatment.

  • Google Ads
  • Landing Page Optimization
Leads Generated
670
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
Conversion Rate
12.9%
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
ROAS
17x
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study

Two buyers, two campaigns

Orthodontic searches come from two kinds of people. Parents search for braces for a child and care about cost, payment plans and how close the office is. Adults search for clear aligners or discreet options and care about appearance, speed and price. One campaign written for both serves neither well.

Adults are a large share of the market. In the American Association of Orthodontists' 2019 Economics of Orthodontics survey, an estimated 1.61 million US adults were in treatment, and adults made up 33% of patients in the practices that responded.

Health ads have targeting limits. Google lists health as a sensitive category in its personalized advertising policy, which restricts remarketing lists, so orthodontic campaigns rely more on good keywords and landing pages than on chasing past visitors.

  • Parents

    Braces for kids and teens, payment plans, the first free exam.

  • Adults

    Clear aligners, ceramic braces, treatment time and price.

  • Brand searches

    People searching for aligner brands near them, handled within Google's trademark rules.

What we manage in your account

Everything below is included in the management fee.

  1. Campaigns by treatment and office

    Separate campaigns for braces, clear aligners and early treatment, each set to the radius around every office and to your opening hours. Budget follows the treatments you want more of.

  2. Search terms reviewed weekly

    We read the searches that trigger your ads every week and block the ones that waste money, such as jobs, schools, retainer repairs at other offices or do-it-yourself aligners.

  3. Landing pages

    A page for each campaign that answers the search: what the treatment is, who it suits, what the free consultation includes, payment options and a short booking form. No ad goes to your home page.

  4. Consultation tracking

    Calls and form bookings tracked by campaign, with call recording where your office allows it. We send no patient details to Google, and we report cost per booked consultation.

  5. Ads and extensions

    Ads written for parents and for adults separately, with location, call and offer extensions such as your free first exam. New ad versions are tested every month.

Not sure which of these you need first?

The free audit shows where you stand and what to fix first. You keep the written plan either way.

Book a free 30-min audit

Who this is for

Orthodontists in Texas, solo or in groups, who want new patients they can measure.

  • Single-office orthodontic practices
  • Groups with several Texas offices
  • Practices growing adult aligner patients
  • New offices opening in a suburb
  • Practices unhappy with their current agency

The common mistake is paying for broad keywords such as 'braces' with no location or intent, and sending the click to the home page. Budget goes to students and job seekers, and the people who do want treatment leave.

Your first 90 days

Tracking first, then campaigns, then steady improvement.

  1. Week 1

    Free audit

    Your account, search terms, landing pages and the practices bidding against you. You keep the plan.

  2. Week 2

    Tracking

    Call and booking tracking by campaign, so results are measured from day one.

  3. Weeks 2 to 4

    Rebuild

    Campaigns split by treatment and office, new landing pages live.

  4. Months 2 to 3

    Weekly tuning

    Search terms, bids and ads adjusted every week; budget moved to what books.

  5. Every month

    Report

    Consultations, cost per consultation and the next month's changes.

What orthodontic Google Ads costs

Management follows our Texas Google Ads pricing. Most single offices start on the $597 plan; groups with several offices and treatments use the $1,297 plan.

Ad spend goes from your card directly to Google and is separate from our fee. Agreements run month to month with 30 days' notice, and the account stays yours.

  • Single Campaign PPC

    $597 a month

    One office, one main treatment campaign, tracking and a landing page.

  • Growth PPC Manager

    $1,297 a month

    Several treatments or offices, more landing pages and weekly tuning.

  • Omnichannel Elite PPC

    $2,497 a month

    Groups running Google, Microsoft and Meta campaigns together.

Want a figure for your business?

Tell us what you need and we will send a written quote. No obligation.

Get a quote

Who runs your campaign

One senior strategist runs your account, from the audit to each monthly report. They review your search terms every week and take your calls.

Landing pages and tracking are built in-house.

About GrowLimo

Where in Texas we work

We are based in Albuquerque, New Mexico, and manage Texas orthodontic accounts remotely. Campaigns are set by office radius, so each office competes in its own area.

  • Dallas-Fort Worth and Houston

    The most competitive auctions in the state, where tight targeting matters most.

  • Austin and San Antonio

    Growing family suburbs with steady demand for braces.

  • The rest of Texas

    Smaller markets where clicks often cost less and one office can lead.

Related pages

Sources

Orthodontic Google Ads questions

How much should an orthodontist spend on Google Ads?

It depends on the size of your market and how many consultations you can take. The audit estimates a starting budget from the searches near your offices; we begin modestly and raise spend only where cost per consultation holds.

How much does Google Ads management cost?

Management is $597, $1,297 or $2,497 a month depending on offices and channels. Ad spend is separate and paid directly to Google.

See pricing

How fast will we see consultations?

Usually within the first weeks after the rebuild, once tracking is live. Cost per consultation then improves over the next two to three months as we tune the account.

Is there a long contract?

No. Agreements run month to month with 30 days' notice, and the Google Ads account belongs to you.

Do you have an office in Texas?

No. We are based in Albuquerque, New Mexico, and manage Texas accounts remotely.

Can we bid on aligner brand names?

Often, within Google's trademark rules and the brand's own provider terms. We check both before writing ads that mention a brand.

Can you remarket to past website visitors?

Only within limits. Google treats health as a sensitive category and restricts remarketing lists for health services, so we rely on well-targeted search campaigns and landing pages instead.

See where your ad budget goes

In 30 minutes we show which searches you pay for, which ones book and what we would change first.

Book a free 30-min auditGet a quote

What you get from the audit

  • A search-term and budget review
  • A landing page check
  • The practices bidding against you
  • A written 90-day plan you keep