Google Ads management for Texas dentists
GrowLimo runs Google Ads for Texas dental practices, from single offices to groups with locations in several cities. We set up search campaigns for each treatment, cover emergency searches, manage Local Services Ads and record which keywords lead to phone calls and booked visits.
Get a free Google Ads audit
We review your campaigns, search terms, call tracking and landing pages and send a written report.
Month to month
30 days' notice, no lock-in
One strategist
the person who runs your account
Privacy-aware
tracking set up with HIPAA in mind
How dental search ads work in Texas
A search ad is shown when someone nearby types what you offer, such as dentist open Saturday Plano or dental implants Houston. You pay only when they click or call. In Texas the main questions are how far to target and how to split a budget across spread-out cities and suburbs.
Distance is the first setting
Texas metros cover a lot of ground. A radius that looks small on a map can include people who would need 40 minutes on the freeway to reach you. We set targeting by drive time and by the zip codes your current patients live in.
Suburbs behave like separate markets
Searches in Frisco, The Woodlands or Cedar Park name the suburb, not the big city. We write ads and landing pages for the suburb your office is in, which usually costs less per click than bidding on Dallas, Houston or Austin as a whole.
Insurance and price searches are common
Many searches include an insurance plan, Medicaid, CHIP or words such as affordable. We match ads to the plans and payment options you accept and block the ones you do not, so the calls you pay for are from patients you can treat.
After-hours clicks are wasted calls
An emergency ad that runs when nobody answers the phone pays for a call that goes to voicemail. We schedule call ads around your front desk hours and send after-hours clicks to an online booking form.
Our Google Ads work for dentists
This is what the monthly management covers.
Search campaigns by treatment
Implants, Invisalign, veneers, dentures, crowns and general dentistry each get their own campaign and budget. Keywords are grouped tightly and matched to ads that name the treatment and your city or suburb.
Emergency and same-day campaigns
We run call-focused ads for toothache, broken tooth and same-day appointment searches. Bids rise during the hours you can see walk-ins and drop when the schedule is full, which your front desk can tell us week by week.
Local Services Ads
Where Google makes Local Services Ads available to dentists, we handle the application, license and insurance checks, service areas and weekly budget. We review each lead and dispute those that are wrong numbers or outside what you offer.
Call and form tracking
Each campaign has its own tracking number. Calls are counted as leads only past a minimum length, and forms only when submitted. We listen to a sample of calls each month to check lead quality and note where bookings are being lost.
Negative keywords and bids
We block searches for dental assistant jobs, dental schools, free clinics, do-it-yourself fixes and plans you do not take. Bids are adjusted by zip code, device and hour, based on which of them produce booked patients.
Landing pages and location assets
Each treatment campaign leads to a matching page with the dentist's credentials, payment options and a tap-to-call button. We link your Google Business Profile so ads show your address, hours and distance from the searcher.
Not sure which of these you need first?
The free audit shows where you stand and what to fix first. You keep the written plan either way.
Who we manage Google Ads for
Our Texas dental Google Ads clients are usually one of the following.
- Single-office family and general dentists
- Implant, denture and cosmetic practices
- Orthodontists
- Pediatric dentists, including Medicaid and CHIP providers
- Dental groups with offices across a metro or several cities
A frequent mistake is letting Google's automatic settings run the account: broad match keywords, automatically applied recommendations and a target area of the whole metro. Spend goes up and the calls get worse. We turn those settings off, start narrow with exact treatments and a tight area, and widen only where the call data supports it.
What the first 90 days look like
Tracking is fixed before anything else, then campaigns launch one treatment at a time.
Week 1
Free audit
Account structure, search terms, tracking, landing pages and competitor ads in your area. You get the findings in writing.
Week 2
Plan
The treatments to advertise, target zip codes for each office, ad schedule and a recommended ad budget.
Weeks 2 to 3
Build
Campaigns, ads, tracking numbers, negative keyword lists and landing pages.
Week 4
Launch
Campaigns go live, with daily checks on search terms, call quality and budget pacing.
Weeks 5 to 12
Weekly tuning
Bid changes, new negatives, ad tests and page changes. Local Services Ads and Spanish campaigns are added where they fit.
Every month
Report
Calls, forms, spend and cost per lead by treatment and by office, and what changes next.
What Google Ads management costs
We do not publish a dental price list, because a single office with two campaigns needs far less work than a group with ten locations. You get a fixed monthly fee in writing after the free audit.
Ad spend goes from your card to Google and is separate from our fee. Agreements are month to month with 30 days' notice.
Want a figure for your business?
Tell us what you need and we will send a written quote. No obligation.
Get a quoteWho runs your campaign
Your account is run by one senior strategist from the audit to the monthly report. They set up the campaigns, review the search terms each week and take your calls.
All of the work, including landing pages and tracking, is done in-house.
About GrowLimoTexas cities we manage dental ads in
We are based in Albuquerque, New Mexico, and work with Texas dental practices remotely. Every campaign is targeted around the office it serves.
In Dallas-Fort Worth we build campaigns suburb by suburb, because Plano, Arlington and Fort Worth patients search and travel differently. In Houston we plan around freeways and drive time, and add Spanish campaigns in many areas. Austin has strong demand for aligners and cosmetic work, with family dentistry leading in Round Rock and Georgetown. In San Antonio, El Paso and the Rio Grande Valley, bilingual campaigns and searches by insurance plan make up a large part of the account.
Questions about dental Google Ads in Texas
What does Google Ads management cost for a Texas dental practice?
You get a fee quote after the free audit, based on the number of offices and treatment campaigns. The ad budget is separate and is paid by you to Google. For a single office we generally suggest $2,000 to $4,500 a month in ad spend to start, then adjust once we see what a booked patient costs.
How soon will the phone start ringing?
Usually within about 48 hours of launch, since search ads reach people who are already looking for a dentist. Over the next 30 to 60 days Google's bidding learns from your call data. Most Texas dental accounts reach a stable cost per lead in 90 to 120 days.
Are we tied into a long contract?
No. Management is month to month and either side can end it with 30 days' notice. We recommend a 90-day window to judge results fairly. The Google Ads account is opened in your practice's name, so you keep it and all its data if you leave.
Do you have an office in Texas?
No. Our office is in Albuquerque, New Mexico. We manage Texas accounts remotely and meet by video call or phone, with shared reports you can open at any time. Your campaigns are targeted by radius and zip code around your own offices.
Can you manage ads for several offices?
Yes. Each office gets its own campaigns, target radius, tracking number and budget, so an office in Katy does not compete with one in Sugar Land for the same click. The monthly report shows calls and cost per lead for each office and for the group as a whole.
Do you run Spanish-language search campaigns?
Yes. Many Texans search for a dentist in Spanish, and fewer practices bid on those searches, so clicks often cost less. We build Spanish keywords, ads and landing pages when your front desk can take the calls in Spanish.
How do you track calls without exposing patient information?
Call tracking and forms are set up with HIPAA in mind. The call tracking provider signs a business associate agreement, and Google receives only a signal that a qualifying call or form happened. Names, phone numbers and treatment details are not sent to the ad platform.
Will you write the ads, and do they follow dental advertising rules?
We write all ad copy and landing page text. Each piece is checked against Google's healthcare advertising policies and the Texas State Board of Dental Examiners rules on advertising, which limit claims of superiority and require care with specialty titles. You approve the copy before it runs.
Find out what your clicks are buying
Request a free Google Ads audit for your Texas practice. We send a written report and walk you through it on a call if you like.
What you get from the audit
- A list of wasted search terms
- A check of call and form tracking
- Recommended campaigns and target areas by office
- A quote for the work, with no obligation