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Marketing for Texas orthodontic practices

Orthodontist marketing agency in Texas

For Texas orthodontic practices that want more free-consultation bookings for braces and clear aligners. We run SEO, Google Ads, social proof and reviews as one plan by treatment and office. Management starts at $1,297 a month for one channel; one clinic Google Ads account we rebuilt converted 12.9% of clicks.

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leads for a San Francisco physio clinic
670
return on ad spend, same clinic
17x
leads for a Fremont sports rehab clinic
348
cost per lead, Fremont clinic
$26.15

90 days, Nov 2025 to Feb 2026. Source: case study, client approvedRead our Google reviews

By the GrowLimo team · Updated

Get a free orthodontic marketing audit

We review your rankings, ads and landing pages, and show where budget goes on clicks that never book.

Step 1 of 2: Your business

Your business

  • From $1,297 a month

    for one channel, ad spend separate

  • Month to month

    30 days' notice, no lock-in

  • Cost per consultation

    reported, not cost per click

  • See pricing Published on this page, no call needed.

A clinic account we rebuilt

No orthodontic case study yet. This is a San Francisco clinic's Google Ads account, run the way we run orthodontic accounts: campaigns by treatment, weekly search-term reviews and every lead tracked. Figures are client-approved, for 90 days from November 2025.

See all case studies
Google Ads account overview showing 4.89K clicks, a 12.90% conversion rate, 669.94 conversions and $7.85K cost. Client case study shown on our Orthodontist marketing agency in Texas page

Case study 01Physiotherapy / Sports Rehab · San Francisco, CA

Scaling a San Francisco Physio Clinic: 670 Leads & 17x ROAS in 90 Days

San Francisco Physio & Rehab Clinic

A physiotherapy and sports rehab clinic in San Francisco asked GrowLimo to rebuild its Google Ads account. We moved the budget to searches from people ready to book treatment, and sent each ad to a page written for that treatment.

  • Google Ads
  • Landing Page Optimization
Leads Generated
670
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
Conversion Rate
12.9%
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
ROAS
17x
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study

Two buyers, two plans

Orthodontic searches come from two kinds of people. Parents search for braces for a child and care about cost, payment plans and how close the office is. Adults search for clear aligners or discreet options and care about appearance, speed and price. A plan written for both channels should speak to each separately, not blend them.

Adults are a large share of the market. In the American Association of Orthodontists' 2019 Economics of Orthodontics survey, an estimated 1.61 million US adults were in treatment, and adults made up 33% of patients in the practices that responded.

Health ads have targeting limits. Google lists health as a sensitive category in its personalized advertising policy, which restricts remarketing lists, so orthodontic campaigns rely more on good keywords, landing pages and reviews than on chasing past visitors.

  • Parents

    Braces for kids and teens, payment plans, the first free exam.

  • Adults

    Clear aligners, ceramic braces, treatment time and price.

  • Social proof

    Before-and-after smile galleries, where patients give consent.

What we run for orthodontic practices

Each channel is built around treatment and office, under one plan and one report.

  1. Campaigns by treatment and office

    Separate Google Ads campaigns for braces, clear aligners and early treatment, each set to the radius around every office. Budget follows the treatments you want more of.

  2. Treatment and cost pages

    SEO pages for braces, clear aligners and early treatment that answer price and payment-plan questions, so ads and organic search send clicks to the same quality of page.

  3. Smile galleries and social proof

    Before-and-after galleries with written patient consent, built for the platforms parents and adult patients actually browse.

  4. Search terms reviewed weekly

    We read the searches that trigger your ads every week and block the ones that waste money, such as jobs, schools or retainer repairs at other offices.

  5. Consultation tracking

    Calls and form bookings tracked by campaign and channel, with no patient details sent to Google or Meta. We report cost per booked consultation.

  6. Reviews and reputation

    Review requests after the first visit and replies within days, written without clinical detail.

Not sure which of these you need first?

The free audit shows where you stand and what to fix first. You keep the written plan either way.

Book a free 30-min audit

Who this is for

Orthodontists in Texas, solo or in groups, who want new patients they can measure.

  • Single-office orthodontic practices
  • Groups with several Texas offices
  • Practices growing adult aligner patients
  • New offices opening in a suburb
  • Practices unhappy with their current agency

The common mistake is running ads on broad keywords such as 'braces' with no location or intent, sent to the home page. Budget goes to students and job seekers, and the people who do want treatment leave.

Your first 90 days

Tracking first, then campaigns and pages, then steady improvement.

  1. Week 1

    Free audit

    Your rankings, ads, landing pages and the practices bidding against you.

  2. Week 2

    Tracking

    Call and booking tracking by campaign, so results are measured from day one.

  3. Weeks 2 to 4

    Pages and campaigns

    Treatment pages, Google Ads campaigns and smile galleries go live.

  4. Months 2 to 3

    Weekly tuning

    Search terms, bids and ads adjusted every week; budget moved to what books.

  5. Every month

    Report

    Consultations, cost per consultation and the next month's changes.

What orthodontic marketing costs

One channel, such as SEO or Google Ads, starts at $1,297 a month. A full program across SEO, ads and social proof runs $2,500 to $7,500 a month, depending on the number of offices and treatments.

Ad spend goes from your card directly to Google or Meta and is separate from our fee. Agreements run month to month with 30 days' notice, and the account stays yours.

  • Single channel

    From $1,297 a month

    SEO or Google Ads for one office.

  • Full program

    $2,500 to $7,500 a month

    SEO, ads and social proof under one plan.

  • Groups and enterprise

    Quoted after the audit

    Several offices or treatments.

Want a figure for your business?

Tell us what you need and we will send a written quote. No obligation.

Get a quote

Who runs your campaign

Our SEO work is led by Mursaleen Hafeez Minhas, Senior SEO Strategist, who has more than 10 years of hands-on technical SEO experience.

One senior strategist runs your account across every channel, reviews your search terms every week and takes your calls.

Pages and galleries are built in-house.

About GrowLimo

Where in Texas we work

We are based in Albuquerque, New Mexico, and work with Texas orthodontic practices remotely. Campaigns are set by office radius, so each office competes in its own area.

  • Dallas-Fort Worth and Houston

    The most competitive auctions in the state, where tight targeting matters most.

  • Austin and San Antonio

    Growing family suburbs with steady demand for braces.

  • The rest of Texas

    Smaller markets where clicks often cost less and one office can lead.

Related pages

Sources

Orthodontic marketing questions

What does an orthodontist marketing agency do?

It runs SEO, Google Ads, social proof and reviews for your practice as one plan, built around treatments and offices, and reports cost per booked consultation.

How much does orthodontist marketing cost?

One channel starts at $1,297 a month. A full program across SEO, ads and social proof runs $2,500 to $7,500 a month.

See pricing

How fast will we see consultations?

Google Ads can bring bookings within the first weeks once tracking is live. SEO and galleries build over the following months.

Is there a long contract?

No. Agreements run month to month with 30 days' notice, and the Google Ads account belongs to you.

Do you have an office in Texas?

No. We are based in Albuquerque, New Mexico, and work with Texas practices remotely.

Can we bid on aligner brand names?

Often, within Google's trademark rules and the brand's own provider terms. We check both before writing ads that mention a brand.

Can you remarket to past website visitors?

Only within limits. Google treats health as a sensitive category and restricts remarketing lists for health services, so we rely on well-targeted search campaigns and landing pages instead.

See where your ad and search budget goes

In 30 minutes we show which searches you pay for, which ones book and what we would change first.

Book a free 30-min auditGet a quote

What you get from the audit

  • A search-term and budget review
  • A landing page check
  • The practices bidding against you
  • A written 90-day plan you keep