PPC services for Texas dentists
GrowLimo manages pay-per-click advertising for Texas dental practices and dental groups. We run Google search, Facebook and Instagram ads and remarketing from one budget, divide it by treatment and by office, and show you each month what a booked patient cost on every channel.
Get a free PPC audit
We look at every paid channel you run, your tracking and your landing pages, and report what we find in writing.
Month to month
30 days' notice, no lock-in
One budget
across Google, Meta and remarketing
One strategist
the person who runs your account
How dental PPC works in Texas
A dental practice has three main ways to buy patients' attention. Search ads catch people looking for a dentist today. Meta ads put an offer in front of people who are not looking yet. Remarketing reminds those who visited and left. Each does a different job, and the right mix depends on the practice.
In Texas the mix is shaped by growth, distance and competition from dental chains.
Growth favors early reach
New neighborhoods around Dallas, Houston, Austin and San Antonio fill with households that have no dentist. Meta ads reach them by zip code before they search, and search ads catch them when they do.
Chains bid on everything
Corporate dental groups run large campaigns in every Texas metro. Matching them keyword for keyword is not affordable for most independent practices. We choose the treatments and suburbs where your practice can win the click at a sensible cost.
Each office is its own market
Click costs, demand and competition differ between an office in Uptown Dallas and one in Denton. A group budget managed as one pool hides that. We budget and report by office.
The free audit shows how your current spend is divided and what each channel returns.
What our PPC services include
These parts are planned as one program, not sold separately.
Capacity and fee review
Before any ad is written we look at open chair time, how the front desk handles inquiries and the average value of each treatment. This tells us how many new patients each office can take and what you can afford to pay for one.
Search ads on Google
We run separate search campaigns for implants, aligners, cosmetic work, general dentistry and emergencies. Keywords name the suburb as well as the city. Negative keywords block job seekers, students and insurance plans you do not accept.
Facebook and Instagram ads
Meta campaigns carry new patient and consultation offers to households around each office, in English and Spanish where it fits. Lookalike audiences are built from a hashed patient list and current patients are excluded.
Remarketing
Visitors who read a treatment page and did not get in touch see follow-up ads for the next few weeks on Google's display network, YouTube and Meta. We cap how often each person sees them and stop once they book.
Landing pages and call handling
Each campaign has a matching page with a short form and a tap-to-call number, and leads go to the front desk as they arrive. We review a sample of calls each month and tell you where bookings are being lost on the phone.
Monthly budget moves
At the end of each month we compare cost per booked patient across channels, treatments and offices. Budget moves toward what is working, and anything that has not earned its place in 60 to 90 days is paused. Tracking is set up with HIPAA in mind.
Not sure which of these you need first?
The free audit shows where you stand and what to fix first. You keep the written plan either way.
Who our dental PPC services suit
We run combined paid programs for these Texas practices.
- Independent general and family dentists
- Practices adding implants, aligners or cosmetic services
- Orthodontists and pediatric dentists
- Start-up practices in new suburbs
- Dental groups and DSOs with offices in several cities
Many practices judge each channel by the leads its own dashboard reports. Google and Meta will both claim the same patient, so the totals never match the appointment book. We count every lead once, check it against real bookings and base the budget on that figure.
What the first 90 days look like
We review capacity, fix tracking and launch search first. Meta and remarketing follow once there is data to guide them.
Week 1
Free audit
A written review of your ad accounts, tracking, landing pages and how spend is divided today.
Week 2
Capacity review and plan
Open chair time, treatment values, a target cost per patient and a starting budget for each channel and office.
Weeks 3 to 4
Build and search launch
Tracking, landing pages and search campaigns are built and tested, and search goes live.
Weeks 5 to 8
Meta launch
Offers and creative go live on Facebook and Instagram, with lead alerts to each front desk.
Months 2 to 3
Remarketing and rebalancing
Remarketing is switched on and the first budget moves are made between channels and offices.
Every month
Report
Cost per booked patient by channel, treatment and office, with the next month's budget plan.
What dental PPC services cost
After the free audit you get one monthly fee that covers all the channels in your plan. It is set by the number of offices, campaigns and landing pages in the plan.
Ad spend is paid by you to Google and Meta and is separate from the fee. Agreements are month to month with 30 days' notice.
Want a figure for your business?
Tell us what you need and we will send a written quote. No obligation.
Get a quoteWho runs your campaign
One senior strategist runs your program from the audit to the monthly report, across every channel. You deal with the person making the budget decisions.
Campaign builds, creative, landing pages and tracking are done in-house.
About GrowLimoTexas markets we run dental PPC in
We are based in Albuquerque, New Mexico, and work with Texas dental practices remotely. The plan for each office reflects its local market.
Dallas-Fort Worth
Search is expensive in the core and cheaper in outer suburbs. Meta works well for new patient offers in fast-growing areas north of Dallas.
Houston
The city's size makes tight targeting essential on both channels. Bilingual search and Meta campaigns usually belong in the plan.
Austin and Central Texas
Strong demand for aligners and cosmetic dentistry suits Meta and remarketing. Search covers general and emergency terms in suburbs such as Round Rock and Leander.
San Antonio and South Texas
Family and pediatric dentistry lead, often with Medicaid and CHIP searches. Search does most of the work, with Facebook offers for families.
Questions about dental PPC in Texas
What do dental PPC services cost in Texas?
We give you a fixed monthly management fee after the free audit. It depends on how many offices and channels are in the plan. Ad spend is separate and goes directly to Google and Meta. For one office, $2,000 to $4,500 a month in total ad spend is a reasonable place to start.
How quickly will we get new patient inquiries?
Search and social ads generally produce inquiries within about 48 hours of launch. Remarketing adds to that over the following 30 to 60 days. By 90 to 120 days the budget has been moved around enough times for the program to be running at a steady cost per booked patient.
Is there a long-term contract?
No. Everything is month to month, with 30 days' notice to stop. A 90-day trial period is what we recommend, because the budget split only gets accurate after a couple of months of booking data, but we do not hold you to it.
Do you have an office in Texas?
No. GrowLimo is based in Albuquerque, New Mexico, and works with Texas practices remotely by video call, phone and shared reports. We set targeting around each of your offices and speak with your office manager or front desk lead once a month about lead quality.
We only have a small budget. Should we use one channel or two?
Start with one. For most practices that is Google search on your two most valuable treatments plus emergency terms, with a small remarketing campaign. We add Meta when search is paying for itself. Spreading a small budget across every channel leaves each one without enough data to improve.
How do you divide the budget between several offices?
Each office has its own campaigns and its own share of the budget, set by its open chair time and local click costs. A new office in a growing suburb often gets more than an established one that is already busy. The shares are reviewed with you each month.
How do you keep patient information out of the ad platforms?
Tracking and forms are set up with HIPAA in mind. We use server-side tagging and the Conversions API to remove or hash identifiers before any event reaches Google or Meta, and a call tracking provider that signs a business associate agreement. Remarketing lists are never built from health information.
What will the monthly report show?
Spend, calls, forms and cost per lead for each channel, treatment and office, on one page. We match leads against booked appointments from your front desk and add a short note on what we changed and what we plan to change. You also have a dashboard you can check between reports.
Find out what each channel returns
Request a free PPC audit for your Texas practice. We review all your paid advertising together and send the findings in writing.
What you get from the audit
- How your spend is divided today
- Leads counted once across channels
- A budget plan by treatment and office
- A quote for the work, with no obligation