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Meta ads agency in California

GrowLimo is a Meta ads agency working with California brands and local businesses. We run Facebook and Instagram as one account: creative made for each placement, audiences built from your own customer data, Advantage+ campaigns kept in check, and pixel and Conversions API tracking you can rely on.

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leads for a San Francisco physio clinic
670
return on ad spend, same clinic
17x
leads for a Fremont sports rehab clinic
348
cost per lead, Fremont clinic
$26.15

90 days, Nov 2025 to Feb 2026. Source: case study, client approvedRead our Google reviews

By the GrowLimo team · Updated

Get a free Meta ads audit

We check your account structure, creative, audiences, Advantage+ settings and Conversions API events.

Step 1 of 2: About you

About you

We send the audit here. Any address you check works.

We use your details only to reply to this request. No mailing lists.

  • Month to month

    30 days' notice, no lock-in

  • Facebook and Instagram

    one account, one plan

  • One strategist

    the person who runs your account

  • See pricing Published on this page, no call needed.

Recent work

A client-approved result from one of our campaigns. The figures and the screenshot come from the full case study.

See all case studies
Google Ads account overview showing 4.89K clicks, a 12.90% conversion rate, 669.94 conversions and $7.85K cost. Client case study shown on our Meta ads agency in California page

Case study 01Physiotherapy / Sports Rehab · San Francisco, CA

Scaling a San Francisco Physio Clinic: 670 Leads & 17x ROAS in 90 Days

San Francisco Physio & Rehab Clinic

A physiotherapy and sports rehab clinic in San Francisco asked GrowLimo to rebuild its Google Ads account. We moved the budget to searches from people ready to book treatment, and sent each ad to a page written for that treatment.

  • Google Ads
  • Landing Page Optimization
Leads Generated
670
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
Conversion Rate
12.9%
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study
ROAS
17x
90 days (Nov 23, 2025 to Feb 20, 2026). Source: the linked case study

Meta is more than the Facebook feed

A Californian might see your brand in an Instagram Reel on the train, in Facebook Marketplace that evening and in Stories at the weekend. Meta decides where each ad goes. What you control is the creative you give it, the customer data it learns from and the limits you set.

  • Creative is the targeting now

    Meta's system reads the image, the video and the words to work out who should see an ad. Broad audiences with varied creative often beat narrow interest lists, so the range of ads you supply matters more than the settings.

  • Each placement has its own format

    A square image made for the feed looks wrong as a full-screen Story. Reels need vertical video with sound and a hook in the first seconds. We produce each concept in the shapes it will run in.

  • Automation needs supervision

    Advantage+ can find buyers quickly, but left alone it drifts toward people who already know you and claims credit for sales you would have made anyway. We set caps and check its results against your own records.

  • Data quality decides cost

    If Meta only sees part of your conversions, it optimizes on a partial picture. Server-side tracking and an up-to-date customer list give it enough to work with.

What we do as your Meta agency

The work falls into six areas, all handled by the same person.

  1. Account and campaign structure

    We tidy the business portfolio, ad accounts, pages and permissions, then build a small number of campaigns with clear jobs: finding new customers, re-engaging warm audiences and selling to past buyers. Fewer, larger campaigns give Meta more data per ad set.

  2. Creative production

    We write the concepts and produce static images, carousels and vertical video for feeds, Stories and Reels. Customer-style video and founder clips are scripted with shot lists so you can film them on a phone.

    New creative is delivered every month, built from what the last round taught us.

  3. Audience building

    We upload your customer and lead lists, build lookalike audiences from your highest-value buyers and create engagement audiences from Instagram and Facebook activity. Existing customers are separated so prospecting budgets reach new people.

  4. Advantage+ campaigns

    We set up Advantage+ Shopping for stores and Advantage+ audiences for lead generation, with a cap on spend to existing customers. Each one runs beside a manual campaign so you can see which approach produces customers at a lower cost.

  5. Pixel and Conversions API

    We install the pixel, set up the Conversions API through your site platform or a server container, verify your domain and rank your conversion events. Then we test that purchases and leads are matched and deduplicated in Events Manager.

  6. Reporting

    Your monthly report compares Meta's reported results with your own orders or CRM, breaks performance down by placement and creative, and sets out what we will test next. It is written for an owner, not an ad buyer.

Not sure which of these you need first?

The free audit shows where you stand and what to fix first. You keep the written plan either way.

Book a free 30-min audit

Who we work with in California

Meta suits businesses that sell something people want to see before they buy.

  • Direct-to-consumer and ecommerce brands
  • Beauty, wellness, fitness and med spa businesses
  • Software and B2B companies reaching specific job roles
  • Real estate, home improvement and solar companies
  • Restaurants, hospitality and events

Many businesses treat Instagram as a place to copy their Facebook ads. The same image is cropped badly in Stories and ignored in Reels, and the account looks as if Instagram does not work. We build creative for each placement first and only then judge which platform earns the budget.

What the first 90 days look like

Tracking is fixed before anything else, then creative, then scale.

  1. Week 1

    Free audit

    We go through the account, creative, audiences, automation settings and event quality, and send you a written report.

  2. Weeks 1 to 2

    Tracking setup

    Pixel, Conversions API, domain verification and event priorities are put right and tested with real orders or leads.

  3. Weeks 2 to 3

    Creative and audiences

    First set of ads produced for each placement. Customer lists uploaded and lookalike and engagement audiences built.

  4. Weeks 3 to 6

    Launch and learn

    Manual and Advantage+ campaigns go live side by side. We leave ad sets alone long enough to finish learning, then cut the weak creative.

  5. Months 2 to 3

    Refresh and scale

    New creative based on the winners. Budgets are raised gradually on campaigns that hold their cost per result.

  6. Every month

    Report

    Results by placement, audience and creative, checked against your own sales data, with next month's plan.

What Meta ads management costs

We do not publish set prices for Meta work. The fee depends on ad spend and the amount of creative needed, and we quote it after the free audit. Ad spend is paid to Meta and is separate from our fee.

Creative production is part of the service. Agreements are month to month with 30 days' notice.

Want a figure for your business?

Tell us what you need and we will send a written quote. No obligation.

Get a quote

Who runs your campaign

One senior strategist runs your Meta account from the audit to the monthly report. They set the plan, brief the creative and make the weekly changes.

Creative, tracking and reporting are done in-house. Nothing is resold from another agency.

About GrowLimo

California markets we advertise in

We are based in Albuquerque, New Mexico, and work with California clients remotely. Brands selling statewide or nationally are run as one account. Local businesses are targeted by city and radius.

Los Angeles has a large consumer brand and entertainment scene, and creative standards on Instagram there are high. Bay Area campaigns often target software buyers and well-paid professionals, where proof and product detail count for more than discounts. San Diego and Orange County are strong for wellness, fitness and home improvement. In Sacramento and the Central Valley, reaching people costs less, and Facebook feeds still hold much of the audience.

Related services

Questions about Meta ads in California

What does a Meta ads agency do?

It plans, builds and manages paid advertising across Meta's platforms: Facebook, Instagram, Messenger and the Audience Network. All of them run from one Ads Manager account. The agency's job is to decide what to show, to whom and where, to produce the creative, and to measure what the spend returned.

How much does a Meta ads agency charge in California?

We quote after the free audit, so the fee matches the work your site needs rather than a package. The pricing section above says what shapes the fee and what each month includes.

See pricing

How is this different from Facebook ads management?

The tools are the same, because Facebook and Instagram ads are bought in one account. Our Facebook ads page is about running lead and offer campaigns. This page covers the wider setup: creative for Reels and Stories, audience building, Advantage+ and server-side tracking across every placement.

Do you manage Advantage+ campaigns?

Yes. We run Advantage+ Shopping and Advantage+ audience campaigns next to manually targeted ones. Automation is useful when it has clean conversion data and limits, so we cap how much budget goes to existing customers and compare its results with the manual campaigns every month.

How do you deal with tracking lost to iPhone privacy settings?

Every account gets the Conversions API as well as the browser pixel. Events are sent from your server, matched with the pixel's events and deduplicated so nothing is counted twice. This recovers many of the conversions that browser-only tracking misses and gives Meta better data to optimize on.

Do you produce the creative?

Yes. Static images, carousels, video scripts and Reels-format edits are made in-house as part of the service. If you have a designer or film your own footage, we supply briefs and shot lists and work with what they produce.

How long does it take to see results?

Ads can bring leads or sales within the first one to two weeks. The account then goes through a learning period while Meta gathers conversion data. Expect 60 to 90 days of creative and audience testing before performance steadies and budget can be raised with confidence.

Is there a long-term contract?

No. Work is month to month, and either side can end it with 30 days' notice. The business portfolio, ad account, pixel, audiences and creative remain yours throughout, so nothing has to be rebuilt if you move the account in-house or to another agency later.

Do you have an office in California?

No. GrowLimo is based in Albuquerque, New Mexico. We manage California accounts remotely by video call, phone and shared reports. Meta campaigns are built and monitored online, and the audiences are set to the California cities or regions you sell in.

Have your Meta account checked

Ask for a free Meta ads audit. We send a written report covering Facebook and Instagram together and say what we would fix first.

Book a free 30-min auditGet a quote

What you get from the audit

  • A check of your pixel and Conversions API events
  • A review of creative by placement
  • Notes on your Advantage+ and audience settings
  • A quote for the work, with no obligation